Your Cart is Empty
At DaTerra Cucina, we’ve always believed that cooking is storytelling. Every ingredient holds a memory, every recipe preserves a tradition, and every shared meal connects people across generations.
That belief inspired us to create our newest series: Once Upon Italy. This is not just a campaign. It’s an ongoing journey through the heart of Italy, city by city, region by region, town by town, as we bring to life the stories that make Italy so enchanting.
Our journey begins this September in Florence, the city often called the cradle of the Renaissance. Known worldwide for its breathtaking art and timeless architecture, Florence is also a city of traditions that live on in the kitchens, festivals, and flavors of everyday life.
Here are three wonders we’re celebrating in our Florence feature:
Festa della Rificolona – Every September, the city glows with colorful lanterns during this centuries-old festival. What began as a farmers’ tradition has become a vibrant event, filling Florence’s piazzas with light, laughter, and community spirit.
The Cathedral of Santa Maria del Fiore – Rising above the city with Brunelleschi’s magnificent dome, this cathedral is more than a landmark. It is a symbol of human creativity, resilience, and faith that continues to define Florence’s skyline.
Florentine Gelato – Florence is where gelato became an art form. From its Renaissance origins to today’s artisanal shops, gelato here is a cultural treasure, proof that something simple and sweet can carry centuries of history.
Florence sets the tone for our journey: a city where beauty, tradition, and flavor intertwine to tell stories that never fade.
But Florence is only the beginning. Over the coming months, Once Upon Italy will carry us to cities and towns all across Italy. Imagine:
The floating romance of Venice, where every canal hides a story.
The bold energy of Rome, where ancient history meets modern street food.
The elegance of Milan, where fashion, design, and cuisine set global trends.
And the quieter towns in Tuscany, Sicily, Puglia, and beyond, where timeless recipes are treasures guarded like family heirlooms.
Every stop will bring you deeper into the traditions that shaped Italian cooking and the inspiration behind our cookware and our kitchen philosophy.
Because Once Upon Italy is more than travel notes. It is a way to experience Italy wherever you are. Through each feature, you’ll discover:
The cultural traditions that keep communities alive.
The festivals that celebrate food, family, and heritage.
The recipes and flavors that continue to inspire kitchens around the world.
And above all, the stories that remind us why cooking is so much more than preparing a meal. It is preserving memory, sharing love, and creating connection.
Our hope is that as you follow this journey, you’ll find inspiration not only in Italy but in your own kitchen.
This is your journey too. So we ask you: What city should we feature next: Milan, Rome, or Venice? Your choice will help shape the next chapter of Once Upon Italy.
Stay tuned, because this is only the beginning. Each month will bring something new to savor, to learn, and to love.